Dammam, Zafer Al-Dosari

A Saudi Woman has created a new and distinctive Internet idea in the manner of social websites. The superiority of her idea emerges from its simplicity, rich content, and the flourishing sector which it serves, the auctions. Salha Hamad, through establishing the most expensive domain in the Internet, i.e. www.TheFourteenMillion DollarDomainname.com is intending to establish an international online auction on eBay.com by the end of the current month.

"I did not forget that the basic goal behind my idea is to yield money, but in a lovely and legitimate wayس, Hamad explains her idea. زI donصt force anyone to enter the auction. It is a legal online international auction which is widely open for participation. There is no minimum limit for auctioning and no special offers. Everyone has the right to participateس.

"Websites bearing only two or three letters have become an old fashionس she adds. زMost of them donصt have distinctive features and some are poorly designed, whereas more recent websites are exerting every effort to attract visitors, even through disturbing email boxes. Undesired marketing emails (spamming), flashing ad windows, and promotional programs are flooding the internet to persuade us to see undesired commodities and services. But this way of advertising is vulgar, since it does not respect our privacy and does not pay care to the time we loose and the money we pay for removing such disturbing adsس.

"Why the companies donصt advertise for their products or services in a lovely way that involves a state of interaction between the seller and the buyer?س, Hamad exclaims. She argues that attractive marketing, such as viewing an international auction, would stimulate everyone to participate, since all will be eager to know the results at the end of the auction.

"Some companies provide top-class services that we encounter accidentallyس, she adds. زWhy donصt such companies advertise for their services in a lovely and attractive manner? Why donصt they present their services in a more interactive and social way? Wonصt such approach create a high spirit of competition and eagerness for participation?

14 Million Dollars

in the Site

Some think the idea of involving 14 million dollars in the site is unpractical and mad. They think the amount is so high to be paid for only one advertisement, but Hamad says the name of the domain is promotional in the first place, though it is earnable at the same time. An advertisement for one day in the TV, for example, costs many times as much as that amount, in spite of the fact that the time allowed for an ad in the TV is limited, that the TV does not allow for participation in the ad, and that the customers are not allowed to finalize the transactions in home. Moreover, designing and following a TV ad requires a large team, whereas displaying it in several countries requires even more. Now, no need for all that, just participate in the auction.

Distinctive Services

Some people think the long title of the site may be a barrier for the auction works, but Hamad describes the 36 letters as the most beautiful thing about the site. She attributes that to the fact that the site is established actually to announce for other sites rather than establishing domains for sales. زThose who want to participate have their own domains but require more fame and glory. Large companies intending to launch unique service would not locate their domains for auctioningس, she says. زThe domain is directed towards the winner site in the last day to provide him the opportunity to identify his audienceس.

As for the Internet revolution and spreading of domains in it Hamad says the Internet is full of surprises. زI hope my domain would work as a camera for identifying and bringing out such eventsس she says. زThe domain is the first electronic advertisement and announcing agency. It is for this reason that I chose such a large amount for it. The fact that the domain is on top of the most expensive domains in the world will fill purchasers with satisfactionس.

According to Hamad, the most important advantage of her idea is that the winner will obtain all advertising advantages available in other channels, including all types and sizes of flash ads, normal and electronic marketing mails, unlimited content, interacting with purchasers, flexibility and easiness of amending the orientation of the domain, international security, international spreading, and international distinctiveness. زNo other way can provide all such advantages, says Hamad.