One of the region's leading investment banking institutions, SHUAA Capital has deployed Avaya's Unified Communications solutions to create a distributed, seamless communication environment across its Dubai offices.

The unprecedented growth and additional business requirements led SHUAA Capital to select a feature-rich voice communications system. By installing Avaya's Unified Communications Solution, the company enhanced its mobile communications for its road- warriors and remote users. Avaya provided office extensions and implemented a scalable solution that complements SHUAA Capital's existing infrastructure - always ensuring user efficiency.

In addition, Avaya applied Extension to Mobile, Call Recording, Meet-me Conferencing, Voicemail in Emails, and One-X on Mobile. The decision to select a comprehensive Unified Communications Solution ensures that SHUAA Capital has a cost- effective and reliable communication system for its offices and remote users.

"Investment banking is a rapidly growing industry that requires seamless communications solutions. Reliable communications systems are a central element of our continued business success," said Samer Hamwi, SHUAA Capital's Chief Information Officer. "We selected the enriched features of Avaya's Unified Communication Solutions because they allow people on the move to stay connected to the firm at all times. The efficiency of the integrated solution was the main driver for our decision, not cost. Avaya's leadership position in call centre solutions and the company's ability to keep pace with our industry's requirements were factors that made Avaya second to none."

Avaya also installed its Meet-me Conference as well as its Witness Recording solutions at three of SHUAA Capital's Dubai offices, and provided VPN phones for its traders based in Turkey. Designed as an open, scalable and highly reliable telephony solution, the system equips SHUAA Capital with the next generation of call processing software through an IP-based communications network.

One of the features of the Avaya system for SHUAA Capital was Extension to Mobile, where SHUAA's traders can record their mobile phone conversations through the system and ensure that executives remain accessible.

"The role of flexible communications solutions in the Middle East's financial sector is becoming increasingly important," said Nidal Abou Ltaif, Managing Director Avaya. "While SHUAA Capital had stringent expectations from its communications system, Avaya overcame challenges to provide the environment suited to meet the company's business requirements. SHUAA has reported a positive return on investment. Avaya's solution was a key enabler of SHUAA Capital's corporate growth across different geographical locations."